Can this feel less like a checkout form? I want Wink to stay the focus.
Can the FAQ answer the questions I would actually ask before buying?
Yes. Keep it to setup, shipping, what is included, and what might still change.
I will keep Notion as the source so those answers can be updated without a theme edit.
The storefront pulls the current answers into the same section shell.
Good. Helpful, not a policy page.
Frequently Asked Questions
What is Wink?
Wink is a small, heavy, magnetic desk companion designed to make a workspace feel more personal and a little more considered.
Who is Wink for?
Wink is best suited to people who care about how their desk feels and want a small object with personality that still reads as design-forward and adult.
Where can I put Wink?
Public-facing examples should stay simple and visual: desks, shelves, lamp bases, whiteboards, and cable setups that fit the product naturally.
Will there be different looks?
Yes — the clearest public variant story is one core Wink character with simple accessory-driven looks, moods, and lineup moments.
What makes Wink feel premium?
The premium story is about feel and restraint: a simple form, a calm visual identity, a satisfying magnetic interaction, and a product that looks more substantial than a generic desk trinket.
Is Wink a good gift?
Yes. Wink is well positioned as a thoughtful desk gift because it feels displayable, distinct, and easy to understand at a glance.
What should customers expect after ordering?
Public messaging should stay accurate and conservative. Set clear expectations, explain what happens next, and avoid promises that are ahead of operational readiness.
Where do I go if I need help?
Direct people to the official support path and keep the language consistent across the website, FAQ, and post-purchase messaging.
The first image should be simple. People need to meet Wink before they see the extras.
Agree. I want to understand the little desk buddy first, then browse the hats.
The rounded photos help. It feels softer and less like a tech product shot.
I kept the gallery sticky and only added the comment layer when Behind the scenes is on.
Nice. Let the first frame say, this is the thing.